Posts filed under: ‘PRCA 3330-topic of the week‘




10 Tips to Bloggers :)

  1. Stay on top of assignments: It is very easy to get behind.  Set aside time every week to do your blog.  Once you get into a rhythm it will be easier.
  2. Follow other blogs like yours: It is important to know what other people like you are posting about, especially if its for a class like this one.  This way you are able to gauge how well you are doing compared to others.  Be careful not to steal ideas.
  3. Follow others: Prior to starting my own blog, I followed a random blogger, Literally, Genevieve Clare.  It is good to follow blogs that have zero relevance to your  blog.  It is a good way to refresh yourself and it might help inspire you to make your blog great too.  I suggest one that is either humorous or on a topic that you are passionate about.  This way you will want to follow and keep checking in.
  4. Spelling and Grammar: Just because a blog is not formal does not mean spelling can be ignored.  If you have bad spelling and grammar don’t expect people to take what you have to say seriously or want to read your blog at all.. If someone knows you don’t pay attention to spelling and grammar you will probably lose credibility with them.
  5. Blog on the mind: At the beginning of the semester I made began making a conscious to think about my blog on a daily basis (or at least try to).  This way you are more aware of things in every day that would make a good blog topic.  It also helps you seek out things that will inspire blog topics too.  Several times I found myself thinking “Hmm I think I will blog about this.”
  6. Keep it interesting: No one wants to read a boring blog.  Yes, I realize that certain aspects of the blogs for this class for tedious or mundane, but still try to make it interesting.  We all are PR majors and one day it might be our jobs to make the boring, exciting so here is the opportunity to practice.
  7. Don’t copy other people’s blogs: I read a rant on the blog I follow about how people are copying her blog and it was not cool.  Think of it as plagiarism.  If you want post about something you saw on another blog that’s fine, but not copy everything that blogger does.  If you need to copy someone else’s blog, you probably shouldn’t have a blog anyways.
  8. Blogging can be fun: Remember keeping a blog and posting on it can be fun.  Don’t look at it as an assignment, but more like one more form of social media you can conquer.  If you are having fun it will shine through in the blog.
  9. Cite your sources: Remember to credit where it is due.  People take the time to post things or work hard on the websites. Do not republish something without citing the source.
  10. Include multimedia: Video and picture are important in blogging.  No one wants to read just text.  Studies show that it take people longer to read text on a computer screen and prefer video and images to help.  Imbed videos and pictures or provide links to them.  Multimedia enhances a blog and without it would be very boring and would in turn not have a strong following.

3 comments April 26, 2010

Social Media News Releases TOW #15

According to Public Relations Writing and Media Techniques , the social media news release is an evolved version of the press release on the web.  It can include graphics, videos, audio and hyperlinks pertaining to  the information in the release and  or links leading to more in-depth  information.  Tt has been dubbed the “smart news release” or SNR.  Electronic distribution services have began allowing the option to create SMNRs  through their service, but with an increased fee.  SMRs allow PR professionals to expand beyond the traditional media outlets.

This is huge for PR professional and their clients because the idea of press releases appearing on search engine will only increase interest and get their news out there.  Social media components can also be incorporated into SMNRs.  Facebook, Twiiter and RSS components can be a part of the SMNRs.  RSS feeds can allow people to follow the press releases on either the same topic or ones released by the same company/organization.

SMNRs should be used on almost all press releases distributed on the web.  Traditional press releases in print obviously cannot be SMNRS.

Things to remember when creating a SMNR:

  • Don’t use too many links.  It can confuse readers and distract from the key messages.
  • Place terms in important positions like headlines and first paragraphs.
  • Use low-resolution images, but high-resolution multimedia.
  • The message is the most important and everything else is supposed to enhance and add to it.

Additional information about SMNRs:

http://www.briansolis.com/2008/02/definitive-guide-to-social-media/

http://www.realwire.com/servicesSMNR.asp

http://www.copyblogger.com/social-media-press-release/

http://www.pitchengine.com/

Add a comment April 21, 2010

TOW #13 Podcasts

When I first read this assignment for the week, I thought it would be extremely boring.  Like most assumptions I have made about this class, I was wrong.  I found the pod casts at INSIDE PR very interesting and insightful.
This was the 198th  pod cast and the commentators commented that after doing so many they sometime lose track.

From:Inside PR

  • One of the comments they discussed was about Twitter.  The man with the comment made the claim that Twitter has probably peaked in its rapid growth.  Terry and Dave (the commentators) said they still believe Twitter’s sign up rate is still rising drastically.  Although they recognize that is not as dominate as Facebook and never will be.  Mostly due to the ample features Facebook offers.  They said Facebook will continue to evolve because there will always be a loyal following which they referred to as “heavy users”.  they also referred to those who use Twitter off and on and under unusual circumstances “snackers” which I found humorous.  They think that if the media continues to use Twitter and then it will become more mainstream.  If they inform the audience that they are using Twitter it will inspire more people to follow.
  • Another comment someone wrote in about also concerned Twitter.  The individual asked if there was value in including the client’s Twitter name within the press release?  I though this was very interesting because I had also wondered this.  If a client is very active on twitter it would make sense to include their username.  The commentators say that if their Twitter name would lead to more hyperlinks then yes maybe one day Twitter names will be included in press releases.  Right now they say that press releases are not reproduced enough for it to make a large impact.
  • The third comment was about pitching stories.  They commentators said not to pitch stories that are not newsworthy because eventually you will lose credibility on your ability to write a newsworthy one.  They said not to pitch a story, just for the sake of pitching it.
  • Before listening to this pod cast, I didn’t understand the point of them.  Now I find them very insightful and informative for both PR professionals and students alike.  The topics discussed on pod casts on very relevant issues to those in the PR world.

Add a comment April 15, 2010

How PR People Drive Journalists C R A Z Y-TOW 13

  1. When PR professionals don’t do the proper research on the journalist or media outlet they are sending information to.  Journalists don’t like when PR professionals send story ideas or information to someone that they know won’t care or cover it.
  2. PR professionals do not have the same journalistic writing skills as actual journalists.  Journalists don’t think people in PR have the same they do.  They think not enough people in PR have journalistic experience and therefore do not understand things from a journalistic perspective.
  3. PR people are using the internet to abuse the press.
  4. Pitching the same story or idea or multiple journalists.  Journalists do not like to find out that PR people have been “shopping” their story ideas to numerous people on the press.  It makes them not want to cover the story at all.
  5. PR people only talk to media when they need something or it could benefit their client.  Maintain a good relationship and rapport with the media and they will do the same with you.  Only good things can come from this.
  6. When PR professionals do not provide adequate information for journalists to write a story.  Sometimes PR people leave out information that a journalist thinks is necessary for writing a story and it makes the journalist think that the PR person is trying to cover up or hide something.
  7. PR people put too much spin on things.  Journalists like the facts, not when PR people try to spin certain information into the story they want.  They hate spin.
  8. PR people don’t leave journalists alone.  After pitch a story to a journalist, PR people tend to follow through a little too thoroughly and it usually annoys the journalist.
  9. PR people give new story ideas to close to deadlines.  Journalists do not like when PR people
  10. PR people are too worried about opinions.  Journalists write stories for the audience and don’t usually care about public opinion.  PR people write on behalf of the audience and care about the feedback of the audience and the client.
  11. PR people think things are newsworthy that journalists don’t.  They have very different definitions of what is newsworthy.

Help came from:

http://www.youtube.com/watch?v=8CbiMXV8U4M

http://www.evancarmichael.com/Marketing/233/Journalists-vs-PR-People.html

and my own thoughts and opinions 🙂

Add a comment April 10, 2010

Leads TOW #8

First of all, I did not really enjoy this NewsU course.  I thought it was boring, but in the end I realized I did learn some important things.

Things I learned:

  • I learned that leads are much more in depth than what I originally thought.
  • I learned important things about revising leads.

-Read aloud and keep in mind these things:  can you say it in a single breath?  Do you stumble over words?  Does it sound like something you would tell a friend over the phone?  Does it put you to sleep of confuse you?

-I didn’t know leads needed to be read aloud.  It makes sense though and I wrote these suggestions down for the next time I have to write a lead.

-Take out all “to be” verbs from a lead.  this is huge for me because I have a hard time not using “to be” verbs in writing.  I have to take a conscious effort not to use them.  I wrote this tip down to remember it for the future.

Thing I was surprised about:

  • It was recommended to display tension in the lead.  I found this surprising because I would have thought other things were more important, like the 5 Ws and H.
  • Another recommendation that was surprising was were they said not to worry about the lead too much because you can go back and revise it.  I do this, but I always figured I was in the wrong because the lead is such a vital part of the story.  I am pleased to know that my gut was telling me something right for a change.
  • I was surprised to learn about all the different types of leads.  It was very overwhelming, but informative too.  I wrote down some that I though I could incorporate in my writing for the future.  I liked ancedotal and summary leads the best.

Things I would want to learn more about:

  • I would have enjoyed reading more leads in this course.  I am now more aware of leads when I read news stories, but am still confused something and I wish there were more examples of the types I could return to for clarification.

Add a comment March 4, 2010

Twitter thoughts

Twitter was a foreign concept to me prior to last week.  Honestly, I was excited about the assignment either. I knew what it was and I knew that many celebrities had Twitter accounts.  I even remember hearing the big hoopla over Miley Cyrus closing her Twitter account.  A week and a half later I’m still a little bit overwhelmed, but I’m taking steps in the right direction.
What really got me excited about Twitter was when I realized some of my closest friends had  Twitter accounts too!  The biggest “AHA” moment came on Thursday when I learned that my roommate had one that I didn’t know about.  Now I can stalk them on Twitter AND on Facebook.  I looked at the people they were following and decided to follow some of the same ones!  One of my friends even told me she was having my tweets sent to her phone.  Talk about pressure!  Some celebrities tweet about boring things, while others are always funny or interesting.  I also liked how we were required to follow PR people because it made me realize that Twitter is a fast-growing media outlet from those in public relations.  Several peoples tweets led me to interesting information.
I liked how Mrs. Nixon told us not to tweet about the mundane things.  It really made me more aware of captivating things in my every day life.  I would purposely go into a class with the mindset of “learn something that’s worth twittering about.”  In the beginning I had trouble deciding was to twitter about and by the end of the week I was telling my boyfriend “I’m going to Twitter about this, let me use the computer please.”
I also learned things on Twitter that I probably wouldn’t have found out elsewhere.  I am following the  country group Lady Antebellum.  From their tweets I learned that they were going to play on the Oprah show last Friday.  I would never have known this otherwise.  I also was able to watch their newest music video which they tweeted was posted on Oprah.com.  Without Twitter I would have not have been up on the latest Lady A news.  Twitter is now added to my list of news resources.
The most tweeted about topics during the week were Tiger Wood’s press conference and the Olympics.  Every time I logged  into Twitter in the evenings there were tons of people twittering about  the Olympics on TV.  On Friday right before Tiger read his statement almost all the people I was following had tweeted about him, including myself.  After it was over people weighed in with their opinions.
Overall, Twitter was an experience that I will defiantly continue. Maybe not as often, but I will for sure read the people I follow tweet’s.

1 comment February 23, 2010

NEWS! News! GET YOUR NEWS!!

What is newsworthy to may is probably different than what others consider newsworthy. Things that are particularly newsworthy to me are sports and entertainment.  News that occurs in those areas attract my attention more than news about say the stock market.  My friends and I are constantly reading the entertainment magazines and online publications to learn the latest news and enjoy scooping one another on the latest.  I watch ESPN and read Sport Illustrated to get my sports fix. Loving and knowing about sports is a great discussion topic when meeting new people and makes me only pay attention the latest news more. When I look for hard news to read I go to the AJC and the major media outlets, CNN and Fox News.  I read the AJC because I like reading news that pertains to where I have grown up. Even national news they try to localize it.  It allows myself and other readers to relate to the topic better.  I scan CNN and Fox News for news that I find interesting or political topics that would affect me or the things I believe in.  I also get my news from my friends and family.  Its bad when my mother, my sister and I sometimes consider juicy gossip EXTREMELY newsworthy, but I think every female has been that  at some point.  A recent example of a local event being newsworthy to me occurred last week.  My best friend sent me an article from the Marietta Daily Journal that was about some people we knew and her mom knew getting caught for underage drinking.  To others it might have seemed like just another teenage rebellion article, but I found it interesting because of the people included in the story.

4 comments February 20, 2010

Keep Your Hands Off My Doritos

So I was cheering for the Colts to win, but was not sad when the Saints won.  The team deserved it and the city did too.  Overall, people have said this was not the best year of Super Bowl commercials.  I think the Doritos advertising team hit a grand slam with their commercials.  They were hilarious.  My favorite was the one above.  I think anyone who watched the ad laughed out loud.  Little kids are known for saying funny and shocking things.  When I watched the commercial i could see a little kid actually saying something like that.  The ad appealed to parents because at some point in time i’m sure all children have said something that that shocked their parents or was insanely funny.  Single parents could have appreciated the ad for another reason.  They could see the protective son and hope their children are that protective of them when they date.  Certainly anyone looking to simply laugh would find the commercial funny too.

The Doritos team made me want to go buy a bag when the game finished.  Thankfully I resisted.

3 comments February 14, 2010

Topic of the Week-NewsU

  1. What I learned-While I was working on and completing the NewsU Cleaning Your Copy course I realized how much I didn’t know about AP style.  I took notes on the topics I knew I would continue to get confused about.  For example, in the grammar section: the difference between who/that, that/which, and effect/affect.  The whole style section was helpful because the style of writing for copy is different from when writing for any other reason.  I didn’t realize that there were specific ways to refer to interstates and I didn’t know when referring to time that periods are not included in am and pm.  Also, the quiz at the beginning of the course that determines a person’s areas of weakness helped me realize the areas I struggled in and I made sure to pay special attention to those areas and take good notes.  then after I completed the course I re-took the quiz to see if my score was higher, and it was.
  2. What surprised me-It surprised me how through the course was. It covered all aspects that one could have questions about when writing copy.  I like how it provided different scenario examples and short cuts.  The additional links were also helpful and I bookmarked some of them to use in the future.
  3. What I would like to know more about-One thing I think should be incorporated in the course are references to page numbers in the AP style text.  This way I could have gone through the course and made notes in my book too.

http://www.newsu.org/courses/cleaning-your-copy-grammar-style-and-more

Add a comment February 7, 2010

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