Chapter 9

March 31, 2010 hkbarnes

Reading chapter 9, in Public Relations Writing and Media Techniques by Dennis L. Wilcox helped me learn how to write my PSA for class.
I always assumed PSAs were free.  But, in the chapter I learned the that PSAs spots are sold for a  discount of the price that the spot would normally sell for.
I also didn’t know that a soundbite was defined as that little story/opinion of a customer or expert on a given product or place.  I always thought a soundbite was the whole  ANR itself.
Don’t expect to send your PSA to a station and get it played right away.  Allow for a 5-6 week window for the station to put it in the rotation.  The best time to submit a PSA is in January because according to experts this is usually a time when there is a lull in advertising.  In contrast, the  text says that those submit PSAs should stay away from the Christmas time.  This time has lots of paid advertising and little room for PSAs.  Sadly, the book also says that most PSAs are aired after midnight. Not many PSAs are aired during the time period in which the station can air profitable advertising.
I didn’t realize a 30 second ANR was written with such few words.  About 75 words is used to write a 30 second ANR.  The book also recommends reading the ANR out loud to see how it flows.  I thought this was important because no one wants a ANR that is boring.  You want an announcer best suited to fit your ANR.

Advertisements

Entry Filed under: PRCA 3330-reading notes

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to comments via RSS Feed

Pages

Categories

Calendar

March 2010
M T W T F S S
« Feb   Apr »
1234567
891011121314
15161718192021
22232425262728
293031  

Most Recent Posts

 
%d bloggers like this: