Chapter 1

January 31, 2010 hkbarnes

  • Spelling-When the book said that credibility is sacrificed when spelling errors occur that really struck me.  I am not the best speller and it makes me nervous to think if I’m not careful one of my mistakes could cost somebody thousands of dollars.  I need to make a conscious effort and not rely on spell check when writing in the class.  otherwise if i don’t practice now, I won’t do it when I’m writing for a client.
  • Sentences-The book says clear and concise sentences are the best ones.  I have to remind myself that in journalism and PR to be quick and to the point because you only have the writers attention for so long.  I sometimes try and makes sentences flowery and wordy so the examples of how to simplify phrases was appreciated. Chapter 1-pg. 21.  Sentences need to vary in length. “You will boost clarity and add vigor to your writing by stripping away excess words around a verb.”
  • Remember to write for the intended audience.
  • “The most common reference book is an up-to-date dictionary.”
  • “Wikipedia has gained stature and greater acceptance as a legitimate source in recent years.”
  • Helpful websites for PR writers are located p.14
  • Stay up on current events. Knowing what is going on in the world in vital for people in public relations.
  • IMPORTANT- “A sentence using active voice is also more direct and usually shorter than a passive sentence.”

Reading  and quotes from:http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282/ref=sr_1_1?ie=UTF8&s=books&qid=1264998105&sr=8-1

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Entry Filed under: PRCA 3330-reading notes

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